FILE -- Macy’s announced 66 stores will close this year as part of its Bold New Chapter plan. (CNN)
New York
A major department store will be closing multiple locations that are underperforming when it comes to sales.
Macy’s announced 66 stores will close this year as part of its Bold New Chapter plan, including closing about 150 underproductive stores that was announced last year over a three-year period.
“Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing underproductive Macy’s stores to allow us to focus our resources and prioritize investments in our go-forward stores,” Tony Spring, chairman and chief executive officer of Macy’s, said.
The reported struggling department store chain is working on getting smaller to work with declining sales.
As part of the strategy, Macy’s said it will upgrade 350 stores with plans to add more salespeople through 2026.
“People have endless options when it comes to where and how they shop. Macy’s customers expect seamless shopping experiences and continuous improvements both in-store and online to meet those expectations,” the company shared in a news release.
A spokesperson for Macy’s said the department store remains focused on bringing an enhanced customer experience to more locations nationwide and through its digital channels.
“Customers are already responding positively to better product offerings and elevated service,” Spring said.
A list of the 66 store closures can be found online.